Bridge Consulting Logo
Utilizing the client's colors and specs, I developed this logo. It was meant to be a literal play on the word "bridge" by actually showing a bridge - without being overly cheesy, I came up with a stylized vector that makes it easily transferrable between many mediums.
HIMSS Membership 'Coffee Break' Campaign
This personalized, three part campaign was an effort to up the normal response rate from HIMSS' traditional campaigns. The recipient receieved a postcard (here) containing a personal URL to this landing page which was also personalized. There was then a follow-up email (here).
BP Environmetal Ad
It's rare that I do a personal project for this type of thing, but I really felt the need to have my say in light of the BP oil catastrophe. This piece is meant to be self explanatory. I used extensive Photoshop to edit the bottom picture, while keeping the top one intact.
Fox River Grove Memorial Library Site
Done for Fox River Grove Memorial Library, this site is a complete redesign of the old site which was beginning to look a bit dated. I developed a new color palette and over all look/feel to be adopted by the entire site. View the active site here and a before and after here.
Old School adaptID Banner
When this site originally launched, it had a banner similar to this one. I worked long and hard on it, and eventually scrapped it. Such is the life of a designer! It was, however, a solid study in 3D work from non-3D software, so I've put it up here.
GHIT10 Look/Flyer
A refresh for this year's GHIT conference was needed, while still retaining some of last year's essence. I came up with something a bit more updated, and a little more exciting, and it culminated quite nicely in this flyer
Cloud Eight Poster
Simple, fresh, and modern concept work. Creating circles that blend into eachother using a radial gradient correctly was actually a bit more of a challenge than I had originally thought.
HIMSS10 Marketing Site
This site is an internal site that fellow employees can use to access different marketing files to promote the HIMSS10 Conference. Because it was an internal site, I made it light-hearted and fun for others to view and show some personality from our department.
Otto's Oats Flyer
Created for a fairly new company that produces genuinely organic granola cereals for sale at stores such as Whole Foods. This is an informational flyer that can be used to hand to buyers. Bright colors, and use of textures dominate this piece for an organic/earthy look.
HIMSS10 Schedule at a Glance
This 24" x 21" poster will be used by conference attendees to schedule/find HIMSS10 education sessions easily. For the abstract blue parts, some heavy Photoshop work was done. When folded, the B/W panel will show, inviting the recipient to open it. It is also displayed here.
HIMSS in a Box - HTML Email
An HTML email concept, designed to promote "HIMSS in a Box"...hence, the box design. One of the most important parts of HTML email design is making sure that everything will translate or degrade gracefully in all clients and browsers. This particular design is rock solid.
Integrated Consulting Business Card
After I established the branding and color palette for the client, I used it to create a modern and refreshing business card. This card also was an attempt to balance the strong orange used in the branding with the other colors of the palette. The brand is reitterated throughout.
Integrated Consulting Identity
Using the concept of "rings" as specified by the client, I created these logos to convey integration, linking, and their comprehensive approach to marketing solutions. The client also specified color preference for orange to convey excitement, and freshness. The second logo was chosen.
Letters and Ribbons Depth of Field Study
Because I am a huge fan of images with seemingly endless depth, I did another study in depth of field using some vector elements that I combined with ribbons to create the look of shallow d.o.f. with blurring and layering. No 3D modeling applications were used.
Blake Type Treatment Part II
Another treatment of my name, but this time far more intricate. This piece started out as a sketch (which you can view here), like much of my work, and was later scanned into Illustrator where it was meticulously traced - curl by curl.
My Benefit Experience Collateral Campaign
I designed the logo and complete collateral set for My Benefit Experience, who are employee benefits consultants. This will also include a website to be finished in the very near future. Shown here is the sell-sheet, business card, and letterhead.
GHIT Conference Mailer
A simple, yet effective single fold mailer designed to postage specs. This mailer uses the GHIT branding and imagery to inform recipients of the GHIT Conference. This piece also represents a brand that was designed by me, pretty much start to finish.
Blake & Sayward Illustration
Although this illustration is vector art, it began as pencil as some things do. You can view a snippet of the pencil version here. The pencil sketch is then scanned and traced. This illustration may find itself on the cover of our wedding program/invitations.
adaptID Shelf Illustration
This site's header was a piece of work in and of itself. It was created over a labor-intensive 5 days of pixel pushing by taking the linen texture, making it 3D, and adding objects that were later manipulated to appear as though they belonged - such as the apple's reflection.
GHIT Site
This site is a working example of creative direction for the Government Health IT website. It was designed with the exhibition attendee in mind. Because of the government audience, it has some of the essence of the revered whitehouse.gov site.
FedEx Kinko's Ad
This ad was created from a photomanipulation of a city over the course of a day. I then wrote some creative copy to play on the photo.
HIMSS09 Marketing Site
I created this site for the HIMSS09 Conferece to aid in the dispersion of marketing files to the lay person. In this simple, animated accordion (js) interface, the user can logon and click to view the files for each section by expanding the appropriate section.
Scratch Off Mailer
This promotional self-mailer had scratch off area where recipients could scratch off an area to find a code and enter to win. This piece also had a die-cut on the front cover for the page peel. It also features a 100% vector iPod Touch.
La-Z-Boy Contest Page
This page was done for La-Z-Boy Furniture for a contest promotion. The site had to be accessible by every browser known to man. I also handled the data collection and formatting to hand over to La-Z-Boy when the contest is complete.
Earth Day Poster
This poster was created to promote Earth Day 2008 here in Chicago. The color scheme is monochrome blue to give the poster a "clean" feeling. Some of the light areas were done in Photoshop and later imported into InDesign to create a light burst effect.
Blake Type Treatment
This piece was a self-commissioned study in vector art. Being the world's biggest fan of vector art, it only made sense to create a name from scratch using only the pen tool and adjusting strokes and fills.
Shedd Aquarium Master Plan
This piece was done for an architect that was outlining the multi-million dollar additions and renovations for the Shedd Aquarium in Chicago. The entire master plan was presented to the board when it was finished. The document weighed in at about 80 pages.
GHIT Creative Direction
Done for Government Health IT, the goal of this project was to take an existing logotype and devlop three logos, a color palette, and photography direction. The conference is held in Washington D.C., so I chose to use capitol rotunda symbology in the conference logo.
Art is Resistance Flag
This photomanipulation was done on nothing more than a plain piece of concrete with some lighting effects added. The vector flag was then added and effects were added to make it appear as if it had been spraypainted with a stencil.
AAHA Business Card
This was a simple, clean business card done for the Americn Animal Hospital Association. The idea was to fit as much life as possible into the space of a business card, using the company's color pallette.
Tech Loop Logo
This logo was accomplished entirely in Illustrator using gradients and opacity masks. It is the logo for my technology blog on the Windy Citizen, and was designed to mimick the Chicago Police flag and match the Windy Citizen branding.
Bake Poster
This poster was done for a simple bake sale at work, but I thought it was nice enough work to include on the site. This work was all vector aside from the cookie, and the design was meant to have a "homey" feeling.
Locker Room Essentials Promo Card
This card was done as a promotional handout for discounts in the store. I also saw this as a great chance to establish the brand because so many people would be seeing this particular piece. All vector. All green. All fun.
Texture Test
I've always wanted to recreate the linen texture seen in the iPhone map background, and this was my first attempt. You can also see this texture in the shelf illustration. I decided to have a little more fun with it when I was done, so I added some stuff ;-)
AVMA Postcards
These postcards were done for the American Veterinary Medical Association's Professional Liability Insurance Trust. I did both the design and copy for these postcards that were meant to gain back lost business to the company.
